Are people talking because they relate or hate to a LABEL? Does that matter, if you've got the masses talking? I am reminded of our current political LABELs "Make America Great Again" or "MAKE AMERICA THINK AGAIN" ~ Which one do you relate to? I know you immediately have a vision of what it's attached to ~ LOL
At a glance, a LABEL speaks it's purpose and brings the vision of what it is attached to into the mind's eye. And a highly successful LABEL hits the streets and goes viral! When this happens that LABEL is demonstrating a clear creative identity that connects thru the ETHER to the masses harmonically.
It has been said it doesn't matter what they say, just keep them talking! Well, we are ALL talking now!